It starred Gabriela Spanic and Fernando Colunga, and was based on La Intrusa, a novela originally broadcast in Venezuela which was its self a remake of Radio Caracas Television's 1971 telenovela La Usurpadora, which was starred by Marina Baura and Raúl Amundaray. In other words, the analyses carried out in the Obitel Yearbook 2014 aim not only to map the transmedia productions strategies present in the 12 countries that make up the research team but also to address this current topic based on different theoretical and methodological approaches.La Usurpadora is a Mexican romantic drama telenovela produced by Salvador Mejia Alejandre and originally broadcast on Canal de las Estrellas from February 9 to July 24, 1998.
The Obitel member countries chose as topic of the year for this 2014 Yearbook the study of the " transmedia production strategies in television fiction ", aiming to analyze how television networks have been incorporating transmedia strategies into their fiction productions, either through scripts that build stories, characters, products, and practices, which are characterized by the constant interaction with social networks, or through actions of transit and expansion of the original fictional universe to other screens and platforms.
Its cultural and symbolic tradition is a place of agreement and disagreement that is now the setting not only of the main characters' loves and intimate secrets in the telenovelas and series but also that of public life, politics, and citizenship, since even more fiction has been anchoring its narrative on the multiple problems that affect us as a region and, at the same time, identify us as countries. Fiction, as industry, genre, and format, is one of the most representative cultural and media products of television in Ibero-America. The results of this monitoring are presented through the singularities and tendencies of fiction in each country and in a comparative chapter that provides a general overview of television fiction in the member countries.
Obitel is made up of 12 national research groups that systematically monitor, throughout a year, fiction shows that are produced and broadcast through open television channels in their respective countries. The present Obitel Yearbook is the eighth of a series started in 2007 and it reflects the maturity of a methodology that combines quantitative study with the contextual analysis of television fiction, its transmediation into other screens and the sociocultural dynamics that are circumscribed to each of the different member countries.
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